Meet Austen Kroll: The Beer Brewer Behind Southern Charm's Finest Libations

Austin Kroll, the charming and charismatic cast member of Bravo's Southern Charm, has traded in his Southern charm for a life behind the bar, focusing on his passion for brewing beer. As the brewer at Palmetto Brewing Company, Austen is not only bringing his own unique flavor to the growing craft beer scene in Charleston, but also challenging social norms and pushing the boundaries of what it means to be a man in today's South.

At the heart of Austen's craft is a desire to create beer that is both delicious and authentic. He is constantly experimenting with new recipes and techniques, often incorporating local ingredients and nods to traditional Southern cuisine. "I'm a Southern boy at heart, but I don't want to be just a taste of tradition," Austen explained in an interview. "I want to push the limits of what people think is possible with Southern beer."

From Barfly to Brewmaster

It wasn't always clear that Austen would end up at the helm of a brewery. Growing up in Charleston, Austen was more focused on his football career and partying with friends than on a future in beer production. However, as he entered adulthood, Austen discovered a passion for brewing and quickly made it his calling.

• He began honing his brewing skills at home, experimenting with different recipes and ingredients.
• Austen landed a job at the Charleston City Paper, writing about the local beer scene and networking with other brewers.
• After a stint as the Beer Guy at a local shop, Austen scored an interview at Palmetto Brewing Company and quickly landed the brewmaster role.

The Rise of Palmetto Brewing Company

Palmetto Brewing Company, founded in 2014, has experienced a meteoric rise to success under Austen's leadership. The brewery has won numerous awards for its innovative beers, including the coveted "Best Hoppy Beer in the South" from Craft Beer and Brewing Magazine.

"Austen's recipes are unlike anything else in the Southeast," raves brewery owner Jonathan Samuel. "He's got this insane ability to take seemingly opposing flavors and balance them in a way that is nothing short of genius."

Breaking Down Craft Beer Barriers

For Austen, brewing is more than just a creative outlet – it's also a chance to challenge social norms and defy expectations of what it means to be a man in the South. By producing innovative beers that blend traditional Southern flavors with modern techniques, Austen hopes to show the country that Southern men can be as adventurous and open-minded as they are charming.

"Growing up in Charleston, I was surrounded by people who expected me to fit a certain mold: athletic, conservative, and traditional," Austen says. "But as I got older, I realized that's just not who I am or who I aspire to be. I'm pushing against that expectation through my beer – making something truly unique and sticking to it, no matter what others might say."

• Palmetto Junior IPA

This hoppy, tropical IPA has quickly become a staple in the South.

• Charleston Chocolate Stout

Deep, rich flavors of chocolate, coffee, and caramel make this beer a decadent treat.

Austen's brews have captured the hearts (and taste buds) of Southern Charm fans and beer enthusiasts alike. With a new beer tank on the horizon, Palmetto Brewing Company is primed to expand its product line even further, cementing Austen's place as the beer master behind one of the city's fastest-growing breweries.

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Meet Austen Kroll: The Beer Brewer Behind Southern Charm's Finest Libations

Austin Kroll, the charming and charismatic cast member of Bravo's Southern Charm, has traded in his Southern charm for a life behind the bar, focusing on his passion for brewing beer. As the brewer at Palmetto Brewing Company, Austen is not only bringing his own unique flavor to the growing craft beer scene in Charleston, but also challenging social norms and pushing the boundaries of what it means to be a man in today's South.

At the heart of Austen's craft is a desire to create beer that is both delicious and authentic. He is constantly experimenting with new recipes and techniques, often incorporating local ingredients and nods to traditional Southern cuisine. "I'm a Southern boy at heart, but I don't want to be just a taste of tradition," Austen explained in an interview. "I want to push the limits of what people think is possible with Southern beer."

From Barfly to Brewmaster

It wasn't always clear that Austen would end up at the helm of a brewery. Growing up in Charleston, Austen was more focused on his football career and partying with friends than on a future in beer production. However, as he entered adulthood, Austen discovered a passion for brewing and quickly made it his calling.

• He began honing his brewing skills at home, experimenting with different recipes and ingredients.
• Austen landed a job at the Charleston City Paper, writing about the local beer scene and networking with other brewers.
• After a stint as the Beer Guy at a local shop, Austen scored an interview at Palmetto Brewing Company and quickly landed the brewmaster role.

The Rise of Palmetto Brewing Company

Palmetto Brewing Company, founded in 2014, has experienced a meteoric rise to success under Austen's leadership. The brewery has won numerous awards for its innovative beers, including the coveted "Best Hoppy Beer in the South" from Craft Beer and Brewing Magazine.

"Austen's recipes are unlike anything else in the Southeast," raves brewery owner Jonathan Samuel. "He's got this insane ability to take seemingly opposing flavors and balance them in a way that is nothing short of genius."

Breaking Down Craft Beer Barriers

For Austen, brewing is more than just a creative outlet – it's also a chance to challenge social norms and defy expectations of what it means to be a man in the South. By producing innovative beers that blend traditional Southern flavors with modern techniques, Austen hopes to show the country that Southern men can be as adventurous and open-minded as they are charming.

"Growing up in Charleston, I was surrounded by people who expected me to fit a certain mold: athletic, conservative, and traditional," Austen says. "But as I got older, I realized that's just not who I am or who I aspire to be. I'm pushing against that expectation through my beer – making something truly unique and sticking to it, no matter what others might say."

Favorite Beers

1. Palmetto Junior IPA

This hoppy, tropical IPA has quickly become a staple in the South.

2. Charleston Chocolate Stout

Deep, rich flavors of chocolate, coffee, and caramel make this beer a decadent treat.

Austen's brews have captured the hearts (and taste buds) of Southern Charm fans and beer enthusiasts alike. With a new beer tank on the horizon, Palmetto Brewing Company is primed to expand its product line even further, cementing Austen's place as the beer master behind one of the city's fastest-growing breweries.

Conclusion

As Austen continues to push the boundaries of Southern beer, one thing is clear: he's left his mark on the craft beer world. His commitment to creativity, quality, and authenticity has earned him a spot among the industry's top brewmasters. By challenging social norms and embracing his own unique style, Austen has made a name for himself as the driving force behind Palmetto Brewing Company.